Rareform: A Unique Blend Of Sustainability And Creativity

Rareform is a brand that has been making waves in the world of sustainability and design. Known for its innovative approach, the company has carved a niche by repurposing old billboard vinyl into stylish and functional products. Rareform stands out not only for its creative designs but also for its commitment to reducing waste and promoting environmental consciousness. With a mission to transform discarded materials into something extraordinary, Rareform has become a trailblazer in the realm of upcycling, offering a unique blend of functionality and artistry.

In a world where sustainability is more important than ever, Rareform offers a refreshing take on how businesses can integrate eco-friendly practices into their core operations. The brand’s products—ranging from backpacks and duffel bags to wallets and accessories—are not only durable but also one-of-a-kind, thanks to the unique patterns and textures of the billboard vinyl used. Rareform's innovative approach has gained attention from eco-conscious consumers, artists, and designers alike, making it a standout name in the sustainable fashion and lifestyle industries.

This article delves into the fascinating world of Rareform, exploring its origins, its approach to sustainability, and the wide range of products it offers. Whether you're an environmental advocate, a design enthusiast, or simply someone looking for a durable and stylish accessory, Rareform has something for everyone. Read on to discover what makes this brand so special and why it deserves a spot in your daily life.

Table of Contents

• The Story Behind Rareform
• What is Rareform Known For?
• How Did Rareform Start?
• Why is Rareform Considered Unique?
• Rareform Products Overview
• How Does Rareform Promote Sustainability?
• Rareform's Impact on the Environment
• Is Rareform Affordable?
• Rareform's Best-Selling Products
• How Rareform Creates Its Products?
• What Materials Are Used in Rareform?
• Rareform's Approach to Design
• Where Can You Buy Rareform Products?
• Rareform's Customer Reviews
• The Future of Rareform

The Story Behind Rareform

The story of Rareform is one of creativity and vision. Founded by brothers Alec and Aric Avedissian, Rareform began as a small-scale project aimed at reducing waste in the advertising industry. The idea was born when Alec noticed the massive amount of billboard vinyl discarded every year. Realizing the potential of this durable, water-resistant material, the brothers decided to repurpose it into high-quality, stylish products. Today, Rareform is a thriving business, driven by a passion for sustainability and artistic innovation.

What is Rareform Known For?

Rareform is best known for its unique product line made from upcycled billboard vinyl. Each item is one-of-a-kind, as the patterns and colors on billboard vinyl vary. This means no two products are ever the same, adding an exclusive touch to every purchase. Rareform's commitment to sustainability and creativity has set it apart in the crowded marketplace of fashion and accessories.

How Did Rareform Start?

The journey of Rareform began in 2012 when Alec Avedissian returned from a trip to Central America. Inspired by the locals' resourcefulness in reusing materials, Alec teamed up with his brother Aric to start a business that would bring this concept to a larger audience. They began collecting discarded billboard vinyl, a material often left to languish in landfills, and transformed it into functional and stylish products. The rest, as they say, is history.

Why is Rareform Considered Unique?

What makes Rareform truly unique is its innovative use of billboard vinyl. This material is not only durable and weather-resistant but also offers endless possibilities for design. Rareform's products are a perfect blend of utility and artistry, appealing to a wide range of customers. Additionally, the brand’s commitment to sustainability and its transparent business practices have earned it a loyal following.

Rareform Products Overview

Rareform offers a diverse range of products that cater to various needs. Here’s a quick overview of their product categories:

• Backpacks
• Messenger Bags
• Wallets
• Travel Bags
• Accessories like keychains and laptop sleeves

Each product is crafted with precision and attention to detail, ensuring both style and durability.

How Does Rareform Promote Sustainability?

Rareform takes sustainability seriously. By repurposing billboard vinyl, the company prevents tons of waste from ending up in landfills. Additionally, their production processes are designed to minimize environmental impact. The brand also educates consumers about the importance of upcycling, making sustainability a central theme of its business model.

Rareform's Impact on the Environment

Since its inception, Rareform has repurposed millions of square feet of billboard vinyl. This has significantly reduced waste and set an example for other businesses to follow. The brand’s efforts have also inspired a movement towards sustainable practices in the fashion and design industries.

Is Rareform Affordable?

While Rareform products are not the cheapest on the market, they offer excellent value for the price. The quality, durability, and unique designs make them worth the investment. Plus, by purchasing Rareform products, you’re contributing to a more sustainable future.

Rareform's Best-Selling Products

Some of Rareform’s best-selling products include:

1. The Brooklyn Backpack
2. The Monterey Tote
3. The Classic Wallet
4. The Weekender Duffel Bag
5. The Laptop Sleeve

Each of these items showcases the brand’s commitment to quality and sustainability.

How Rareform Creates Its Products?

Rareform follows a meticulous process to create its products. The team starts by collecting discarded billboard vinyl and cleaning it thoroughly. The material is then cut and sewn into various products, each with its own unique pattern. This process ensures that every item is one-of-a-kind.

What Materials Are Used in Rareform?

The primary material used in Rareform products is repurposed billboard vinyl. This material is durable, water-resistant, and perfect for creating long-lasting accessories. Rareform also uses high-quality zippers, straps, and stitching to ensure the durability of its products.

Rareform's Approach to Design

Rareform's design philosophy revolves around creativity and functionality. The brand believes in creating products that are not only stylish but also serve a purpose. Each design is carefully crafted to make the most of the unique patterns and textures of billboard vinyl.

Where Can You Buy Rareform Products?

Rareform products are available on their official website as well as select retail stores. The brand also frequently collaborates with other companies and artists, offering exclusive collections that can be purchased online.

Rareform's Customer Reviews

Rareform has received overwhelmingly positive reviews from customers. Many praise the brand for its unique designs, high-quality materials, and commitment to sustainability. Customers also appreciate the durability and functionality of Rareform products, making them a popular choice for everyday use.

The Future of Rareform

Looking ahead, Rareform aims to expand its product line and reach a larger audience. The brand is also exploring new ways to repurpose materials and promote sustainability. With its innovative approach and unwavering commitment to the environment, Rareform is poised to lead the way in sustainable fashion and design.