Yahoo! Sports: LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand
LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand
MSN: LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand
Prefer Newsweek on Google to see more of our trusted coverage when you search. Bud Light's former marketing vice president Alissa Heinerscheid, who was blamed for the fallout following the brand's ...
Looks like the Saudis shopped the Bud Light fire sale. The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely pairing between a ...
Anheuser-Busch InBev SABUD-0.55%decrease; red down pointing triangle said it had placed on leave two executives who oversaw a Bud Light collaboration with a transgender activist. Alissa Heinerscheid, ...
After Bud Light partnered with Dylan Mulvaney for promotional posts in an effort to attract a younger audience, the ad led to right-wing criticism. The Bud Light marketing executive who oversaw a ...
LIV Golf may have landed itself in hot water after appointing a former Bud Light executive who cost the company more than $1 billion in sales with a controversial transgender campaign. Alissa ...
Former Bud Light executive Alissa Heinerscheid has joined Saudi-backed LIV Golf in a surprising career move following her departure from Anheuser-Busch. Heinerscheid left the beer giant in the ...
Anheuser-Busch InBev SA/NV (NYSE: BUD) is a multinational brewing company headquartered in Leuven, Belgium. It is one of the world's largest brewers and is primarily engaged in the production, distribution and marketing of beer and related beverages.