Modern China Tea Shop ... Modern China Tea Shop[1] (Chinese: 茶颜悦色; pinyin: Cháyán Yuèsè), also known as Sexy Tea, is a Chinese milk tea chain based in Changsha, Hunan Province.
Founded in 2014, Sexy Tea's packaging and stores are decorated with ancient patterns, and its products make use of indigenous ingredients such as oolong tea and Chinese orchid flowers, which are attracting many young people.
Sexy Tea (simplified Chinese: 茶颜悦色; pinyin: chá yán yuè sè ) Founded in 2015 by Lv Liang, Sexy Tea is a Chinese tea brand located in Changsha, Hunan province, China. It operates a chain of tea shops that are currently available in Changsha, Changde and Wuhan.
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Launched in 2013 by the visionary Zhang Zhongzheng, Sexy Tea isn’t your typical bubble tea shop. It’s an innovative reinvention of traditional Chinese tea culture, skillfully blending classic flavors with the charm of Western dessert-style twists.
🍵 Sexy Tea (茶颜悦色) pioneered “New Chinese-style Fresh Tea” in 2013, focusing on light milk tea and blending traditional Chinese tea culture with modern flavors.
Brand strategy and marketing of sexy tea | Cha Yan Yue Se
Abstract: With the development of Chinese society and the improvement of the national consumption level, the new-style tea-drinking industry has gradually risen. Among all the new-style tea-drinking brands, Changsha brand The Modern China Tea Shop or Sexy Tea is one of the most famous ones.